I got this product because it was clean and I stayed with it because it is truly great mascara. You don't need to keep applying, one or two swipes is good enough and it does not clump. I have like no lashes so I'm impressed
I'm enjoying this mascara because it's helping my lashes grow, is vegan & cruelty free!
Although this is on the more expensive brands for mascara, I just can't get enough of it!! Buying the travel sized one gives you the opportunity to try it out and see how it works for you and your eyelashes. I bought this to test if it would make a difference with my eyelashes which are not very visible. My eyes pop so much when I use this mascara and I definitely recommend this product.
Hopefully it was not a product of animal testing like it says.I bought it for my grand daughter & she likes itIt came by mail , the package was damaged,crumbled,but the mascara seemed to be intact.
I have used a lot of “clean” mascaras over the years now and this is by far my favorite. I also got the travel Ilia volumizing one, but I prefer this one. It’s not clumpy and gives my lashes a nice natural look. I don’t like the mascaras that look like clumpy fake lashes.
It's not water proof but it doesn't flake or give you eye bags. It's so easy to take of and my eyelashes look so full with it.
I received my first tube thru a Glam box, and loved the lengthening and non-clumping so much I had to buy more. Ilia is my go to now for mascara.. next up... lips!