Every few years I try to find a cheaper mascara that will work for me and every time I come back to this one and wonder why I bothered. As it stands, this is the holy grail at this price point for me. My lashes are long but sparse and very mixed texturally, this wand and formula are the best pairing for me to build thickness where I need it without getting giant clumps, spider lashes, or the dreaded "first layer's already set so now I've glued all my lashes into one mass." Still waiting for them to figure out a waterproof formula but I work construction and unless I've rubbed my eyes I rarely get migration or shedding, and no running even on the stickiest humid days!
. . . but I do not yet see any advantage to the other every day mascaras over the years.If anything changes after I have used it longer, I will update my thoughts.
PERFECTLY COATS EVERY INDIVIDUAL LASH: Unlike conventional mascaras, It's So Big Volumizing Mascara features flexible tubing polymers that wrap each lash 360° for perfectly curled voluminous lashes that won't smudge, flake, or clump.
HOLDS THE CURLS ALL DAY: While paraffin wax-based formulas weigh lashes down, It's So Big Volumizing Mascara is a lightweight formula infused with a blend of natural Carnauba and Beeswax that will keep the perfect curl from day to night.
ALLOWS EVEN APPLICATION: Our innovative corset-shaped brush delivers the perfect amount of our smudge-proof mascara to every single lash, even hard-to-reach lashes.
GENTLE ON LASH EXTENSIONS: Our eyelash mascara is a water-based, lightweight formula that is safe for use on lash extensions for an even more voluminous look.
CRUELTY-FREE FORMULA: Our formula is perfected without performing or engaging in any product trials on animals. We are certified as a cruelty-free brand in the Leaping Bunny Program.