Tower 28 MakeWaves Vegan Mascara, JET Black | Lengthening and Volumizing Mascara | No Clumping, No Flaking | Lightweight, Buildable, for Sensitive Eyes - REVIEW

  • Best non waterproof mascara ever and I have tried almost everything.The applicator gives good lash sepration.
  • Fabulous mascara. Worth the price because you need less for perfect effect.Better than Thrive. Wand is great shape to curl and build beautiful lashes with only a few swipes.
  • This mascara is perfection. It holds a curl, is buildable but doesn’t clump, and doesn’t require a chisel to remove. I’m finally ready to make a lifetime (mascara) commitment.
  • I honestly love this mascara but I pair it with Araceli beauty mascara and they’re a bomb pair between thickness and length, this mascara for me isn’t so opaque or thickening but it does wonders for length and nice separation I think if you like a more natural look with some length this is bomb for you I also feel like it last pretty decently as well!
  • A unique wand gives this mascara “super powers “. My lashes have never looked so good and I get compliments on my lashes every time I wear it. Just ordered another one, now is a staple for me. Love, love, love!
  • I wanted to try something new other than drugstore. My old mascara would flake off by the end of the day or just leave my lashes weighed down. This mascara leaves them lengthened and lifted and SEPARATED. Looks so good everytime. And the packaging is cute!
  • This mascara has made my lashes look so long and thick. Nothing has ever made my lashes stand out like it. It was out of stock everywhere so I did pay a little extra and got it through Amazon. I am 63 years old and my lashes are very skimpy compared to when I was young, that is until I started using this mascara! It’s fairly easy to remove (I use a bi-phase eye make up remover because I found it didn’t come off as well with micellar water), doesn’t smudge or flake. It’s a definite winner and I will continue to use it .
  • This product goes on easily and removes easily.It adds curl to my lashes.It separates them and doesn't make them gunky.
  • Stumbled upon this mascara by chance. It was a travel size in a swag bag and the second I started applying it, my lashes curled and lengthened pretty dramatically. I was stoked! I have very fair, very fine hair - eyelashes and eyebrows are very light and blonde so I saw a noticeable significance once applied. I’m a fan and will be a repeat customer of this product.
  • This mascara is free of irritants. It doesn't clump or flake. It gives me natural looking lashes. It's easy to wash off.
  • Beautiful every day mascara, easy to apply, does not clump, suitable for sensitive eyes, already repurchased.
  • I searched and tried all the best brands.Tower beats them all including the expensive department store make up counter brands.It never smudges but still comes off easily at night.I don't know how they do it - and I am grateful they do.
  • To be completely honest, I wasn’t wowed by this mascara. I’m not mad at it either, but just didn’t think it was anything too special. My daughters love it though. I will say, I think it adds length while still creating a very natural appearance. I’m just always looking for more length because I have fairly short lashes. My girls have longer lashes, so they don’t care quite as much about lengthening their lashes as they do about darkening their lighter lashes to create more visible, darker and defined, natural looking lashes. So I guess it depends on what you’re hoping it’ll do for you.
  • My favorite mascara for elevated natural looks. Doesn’t smudge. Long lasting and easy to removal. I’ve repurchased twice.
  • Goes on easily!Builds really well!Doesn’t smudge much like my Estee Lauder oneComes off easily after a long day!Doesn’t clump much!
  • My favorite so far! I really like the wand, it combs they my lashes really well and I can go over and over them without them getting clumped.Definitely glad I took a chance and purchased this!
  • I absolutely LOVE this mascara. Only problem you can not sleep with it. You wake up with it all crisped off. For such an expensive mascara you’d think it would last on the lashes longer than one day.
  • I love the length and volume this gives my lashes, best of all it doesn't smudge, and I typically have a lot of smudging issues
  • Absolutely love this mascara and applicator! The curved comb style allows for the perfect non-clumping application, even for deeper set eyes. This CLEAN formula is the one I'd been searching for!
View on Amazon


  • MakeWaves Mascara: A vegan mascara designed for sensitive eyes that noticeably volumizes, lengthens and defines for amped-up, natural-looking lashes.
  • Volume + Length All in One: The breakthrough, Triple-Wave Wand has three flexible, suspended bands that visibly lengthen and define every single lash and build boldness. Aquaflex Technology helps keep lashes lifted and soft.
  • Safe for Sensitive Eyes: Lightweight and endlessly buildable without getting crunchy or clumpy, and easy to wash off. Keep irritation and breakage at bay. Ophthalmologist-tested and contact lens wearer safe.
  • How to Use: Use the inner curve of the brush to build up visible volume and the longer bristles to lengthen and define. Apply additional coats while lashes are still wet for even more volume.
  • Designed for Sensitive Skin. Made for All: We design products safe for even the most sensitive skin. They are non-toxic, free of sensitizing irritants, vegan & cruelty-free. Proving that it’s okay to be sensitive.
View on Amazon