I’m cheap. I’m a woman in my early twenties and I have only ever purchased drugstore makeup - I’m sure many can relate as nicer brands can be a fortune for such small amounts. I also happen to be extremely fair and have cool undertones. Between being cheap and my skin tone, finding the right concealer has been a challenge and I often find them being just a bit too warm but passable, to literally unwearable. Finally, I have found my exact shade with the fair rose color. It blends super easily into my skin and is literally EXACT. I’m overjoyed at this revelation and I hope so badly that they continue to produce it because I will probably never buy a different brand ever again. I HIGHLY recommend for cool tones!
I guess I recommend this for someone with moisturized skin because if you have dry skin, it will crack if you have acne, it will not cover it
I think I have tried every concealer out there from an expensive to most expensive Armani. This stuff is the best. It must be the skin care that’s in it but it’s the only thing I will use I don’t always use concealer often I use a color correct her and then a brightener, but if I really want to make an impact I use this and it’s amazing.
CREASE PROOF COVERAGE: The e.l.f. Hydrating Camo Concealer is a long-wear liquid concealer that provides crease-proof full coverage while hydrating your skin.
NO MORE UNDER-EYE CIRCLES: This nourishing product covers up imperfections and under-eye circles while delivering a boost of hydration to your skin.
LONG-LASTING FINISH: Our lightweight, workable formula corrects and perfects without creasing or flaking for a smooth, satin finish that lasts all day (no touch-ups needed).
HEIGHTENED PRECISION: To obtain a higher level of accuracy we recommend that you apply using our Complexion Duo Brush for precise application.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% vegan, cruelty-free, and leaping bunny certified.