So far so good. I like that is not a super wet formula and it goes on with one maybe two coats. No raccoon eyes my the end of the day either. Works perfect and a great price.
This mascara goes on smoothly and does not flake or smudge. Must use cleanser to remove.
This trio of mascaras is just perfect.It goes on quickly and extends the lashes.I like that the tubes are small so none of it dries out before it can all be applied. Bargain price, too!
Very messy application as it will get on your eyelids no matter how carefully you try to apply. However it does what it promises and doesnt leave dark circles under your eyes after a long day of wear.
Every few years I try to find a cheaper mascara that will work for me and every time I come back to this one and wonder why I bothered. As it stands, this is the holy grail at this price point for me. My lashes are long but sparse and very mixed texturally, this wand and formula are the best pairing for me to build thickness where I need it without getting giant clumps, spider lashes, or the dreaded "first layer's already set so now I've glued all my lashes into one mass." Still waiting for them to figure out a waterproof formula but I work construction and unless I've rubbed my eyes I rarely get migration or shedding, and no running even on the stickiest humid days!
. . . but I do not yet see any advantage to the other every day mascaras over the years.If anything changes after I have used it longer, I will update my thoughts.
Best mascara I’ve bought def will buy again and again. Doesn’t stick to upper eye lid makes lashes look so long.
I like the no smudge factor, I used to get a dark ring or smudge under my lower lashes from high end mascara… not with this one. Washes off pretty well with plenty of water and remover. It does clump, but while still wet I run a plastic miniature brush over to remove the clumps.
I’ve tried many mascaras and keep coming back to this brand. It doesn’t clump or flake off and is easy to remove. Its small size makes it great for travel.
I’m really happy with this mascara. I’ve been looking for a good one and this one is good!
There is nothing that I dislike about this, stays on all day and looks good.
Love this mascara!No smudging, black under the eyes, water proof!!Did not Have to check eyes at all. The best!!
I have oily skin and most mascaras sludge off and give me the raccoon look. This mascara lasts all day. (Toward the end of the day if I’m aggressively rubbing my eyes because of allergies it might flake off a bit) it is simple to clean off with out hard scrubbing. Just soap and water.
My favorite mascara. I do have issues with the bottle falling apart at times but it’s not a big issue.
The media could not be loaded. As my video describes, it’s truly magical. It’s luxury product, with drug store price. The quality is exceptional and it doesn’t run by the end of the day. I am hooked.
PERFECTLY COATS EVERY INDIVIDUAL LASH: Unlike conventional mascaras, It's So Big But Better Black Volumizing Mascara is formulated with innovative fiber technology to adhere to every lash, instantly adding length and volume without smudging, flaking, or clumping.
HOLDS THE CURLS ALL DAY: While paraffin wax-based formulas weigh lashes down, It's So Big But Better Volumizing Mascara is a lightweight formula infused with a blend of Carnauba, Beeswax, Candelilla, and Tribehenin that will keep the perfect curl from day to night while lengthening your eyelashes.
EASY TO USE: Our improved corset-shaped brush allows even application, delivering the perfect amount of our smudge-proof mascara to every single lash, even hard-to-reach lashes. Best removed with warm water, micellar water, makeup remover, or cleanser.
THE SAME PRODUCT YOU LOVE, BUT BETTER: It's So Big has had a makeover to improve formulation and performance. Please note you may receive the original version.
CRUELTY-FREE AND PARABEN-FREE FORMULA: Our formula is perfected without performing or engaging in any product trials on animals. We are certified as a cruelty-free brand in the Leaping Bunny Program.