IT Cosmetics Hello Lashes+ Volumizing Mascara & Lash Serum - Easy-to-Remove Formula - With Biotin, Argan Oil & Jojoba Oil - 0.28 fl oz - REVIEW

  • I have used many different brands of mascara and have never liked any as much as I love this one!It does not smudge, and it is very easy to remove with just soap and water. I can wear it all night and never end up with 'raccoon eyes'!!
  • I love almost all it cosmetics. I like how this does make my eyelashes look longer and fuller
  • I used to get extensions, then switched to the lilac lashes and have tried almost every mascara on the market, but this is by far the best one I have used to reach the level of length and volume I like. I love the wand and the consistency. It does not flake and washes off better than any other brand. It can be pricey but worth it especially when compared to extensions.
  • I love this mascara. It is easily applied. The wand is easy to maneuver and the mascara feels light on your lashes. Your lashes are long, separated and full after one application. It stays in place no smearing or smudging throughout day. Easily removed with makeup remover wipe or in the shower with soap and water. No raccoon eyes here after a shower.I love this product and will continue to purchase.
  • I love this mascara.I used to avoid wearing mascara at all because I always HATED taking it off. I hated the way make up remover made my skin feel and how irritated my under eyes got trying to remove the raccoon eyes. This mascara is very easy to remove but only when I’m ready to remove it.I love the volume it gives me and it took a little bit of time how to apply the mascara without clumping (which I wonder if it’s a technique I should have been using with all brands with mascaras).I pass the bristle head a few times through the scraper to remove excess mascara.Formula dries quickly.Once applied the mascara does flake off a little bit it’s very easily swiped away.I used to avoid putting mascara on my under eyes because it would und up smudging within a couple hours.This brand does not so I feel confident wearing it all day without having to constantly check my makeup even when I apply it to my bottom lashes.So yes it flakes but I’ll take that over smudging anyday.
  • It doesn’t ever smudge and it stays on until you wash it off!! I’ve been using it for two years 😀
  • I love this product! It lengthens your eyelashes so much. Best part it last a long time and doesn’t leave black under your eye when you remove it. Love this product and so adorable.
  • It doesn't last that long, meaning, it seems like there isn't as much product in the tube as there should be.
  • This mascara doesn't rub off onto eye eReader at all but it's easy to remove
  • The superhero is still my fav mascara but this one’s not bad! Gives your lashes a nice lift but I feel like it flaked way sooner than it should have. Deff easy to remove though!
  • Makes my thin barely there lashes look much better. Dries quickly. Doesn't smere or flake.Not irritatingly to my eyes like most other mascaras I have tried.
  • It does come off in tubes but when you apply this if you keep applying over an application you never have to pay to have extensions your eyelashes grow with every stroke love it recommend it
  • My new favorite! I got a sample to start and it is perfect! Doesn’t clump, looks great and super easy to remove!
  • I got a sample of this in an Ipsy bag and went out of my way to buy a full bottle because it’s the best mascara I have ever used. Stays on all day, promotes lash growth, and easy to use- not to mention my lashes look great when I wear it! Worth the price!
  • I love it, but wish I had of bought more, it was on sale, when I went back the price was much higher.
  • I switched to this brand mainly because they do not test on animals, and I also love their CC cream. This mascara goes on clump-free and adds volume as well as length. It does not burn my eyes at the end of the day or ends up on my eye lids. It washes off easily.The quality of this product and the fact that it is cruelty-free is worth spending a little extra compared to drugstore brands.
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